Portfolio

HIVE Autonomy Autonomous systems for machines — making productivity limitless. Since 2024, I've supported HIVE on brand messaging, strategic positioning, and PR announcements, alongside a complete visual redesign of their logo and company brand. Led brand messaging and strategic positioning Delivered full visual identity redesign (logo, brand) Managed PR announcements and media strategy

AI platform connecting internal knowledge to AI operations targeting enterprises and public companies. Listed on Euronext Growth. While at Ayfie, I held broad commercial and operational responsibility spanning sales, partnerships, product, brand, HR and investor relations — including leading the sales team, rebranding the company's visual identity, and reporting directly to the board. Grew ARR from 0 → 3 MNOK within six months Signed and onboarded partners including Canon, Telenor and Crayon/SoftwareOne Led full rebrand: logo, brand messaging, product naming, UX/UI Restructured and grew customer success function; led sales and partner hiring Prepared investor presentations, board reports, and stock exchange announcements (børsmeldinger)

AI robotics company building general-purpose humanoid robots. Starting at 1X Technologies (then Halodi Robotics) in 2022, I rebranded the company fully, established a GTM strategy for their B2B and B2C humanoids, and ran all PR in-house — taking the company from small, local and unknown to one of the most recognized scale-ups in the AI humanoid space, working alongside partners like OpenAI, NVIDIA and ADT Commercial. Grew company from 30 → 450 employees, $1M → $200M valuation Rebranded from Halodi Robotics to 1X Launched Humanoid NEO, including GTM plan and ecommerce platform Announced $25M Series A (led by OpenAI) and $100M Series B (led by EQT) Planned and coordinated CES, MARS, GTC, investor presentations and all-hands events

I help scale-ups build a brand, launches, and growth narratives to ease their fundraising from early stage through scale.