Recent Updates

Speaking: Storytelling as a Growth Engine

Panelist on the startup stage at ONS in Stavanger, one of the world's largest energy conferences, on 25 August. The session "Storytelling as a Growth Engine: An Essential Tool for Scaling in the Modern Economy" brings me together with Anders Hærland (Partner, First House) and Christian Bjelland (Investor, Lowercarbon Capital), moderated by Karl Liapunov. We'll look at how scale-ups use credible stories to build trust with customers, investors, partners, and employees and how complex technology can be explained simply and tied to clear business value.

Using AI in Pitchdecks

I went to a startup pitching event in Oslo. 19 two-minute pitches, five really good ones, and none of those five used a Claude-made presentation. Generic Claude presentations gives lack of creativity and ambition, the confidence and edge get's burried.. When you see the first slide deck you instantly understand it's Claude generated, and immediately feel a little uninterested. Here we go again... It's also way to much text imo. I found the tweet below extremely accurate.. It made me very enthusiastic about what I do for my clients. Formulating a well-thought-out vision, paired with a drizzle of unique visual design, making companies stand out. https://x.com/lpolovets/status/2089446907378540941?s=12&t=lWabaj4DEEb0OAbCa2-Onw

Gartner Says PR Budgets Will Double by 2027. AI Search Is Why

Gartner's forecast enlights a massive opportunity in robotics and AI. Few companies in the nordic and EU has expertise to translate their technology into a compelling brand narrative and PR strategy. The companies mastering this will have a significant advantage, considering how early the era of physical AI still is. [Read the piece in Inc: https://www.inc.com/victoria-watters/gartner-says-pr-budgets-will-double-by-2027-ai-search-is-why/91345318]

Speaking: AI Native Hype vs Scale

Moderator at The Foundry discussing AI, investment, and building AI-native companies with professional in DNB, Skyfall Ventures, and HIVE. We discussed where AI hype meets real substance, valuations versus earnings in today's markets, and what it takes for Nordic founders to think bigger and scale globally.

Rebranding: HIVE Autonomy becomes HIVE, with a full new design profile

Launched a new logo, consolidated the name, and rebuilt the design system for HIVE, an autonomous industrial machine company founded in Norway, now headquartered in London with US expansion underway.