How I work
I work with 3-4 clients long term, helping them on all kinds of matters within brand, PR and commercial stuff crafting strategies, doing PR announcements, rebrands, campaign and project management or simply discuss how to navigate your brand communication opportunities.
I'm based between San Francisco and Oslo, splitting my time roughly 30/70.
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The biggest challenge I've found after working with scale ups for nearly a decade, is that founders struggle to articulate their vision in a way that is compelling to the market, and scale ups usually don't have skilled in-house resources to turn that vision into a consistent narrative across content and pitch decks. I help founders and companies clarify their mission and get shit done, increasing valuation and get recognition in the press while looking neat in the market.
Since 2017, I've helped build and scale brands holding roles such as COO/CCO in Ayfie (AI Platform, listed on Euronext Growth), Head of Communications in 1X (Humanoid Robotics), Agency Manager & Partner for CompEdge Consulting, and now Independent Communications Advisor for founders and CxO's.
I've entered into chaotic environments with short runway, massive ambitions, impatient investors - and quickly found paths to strategic alignment enabling a efficient start to PR, Brand and Commercial tactics.
I've worked with internal teams across AI, Hardware, Management, Commercial and Investor Relations where interests are often divided. My secret sauce is to be hands on aligning teams around the interests of the company, and get stories out in the market to build and keep competitive position and commercial momentum.
Prices
You can hire me per hour, project or retainer. Hourly rate starts at $190, projects are priced upon request.
If needed, I'll bring in my trusted partner - a design studio packed with highly experienced hands-on designers who've done work for both small and large global companies within tech and hardware. I also bring in a strong network of journalists in relevant tech media across AMER/EUR.
The way I'm set up is intentionally crafted so clients don't need to spend a lot of money on a huge team without feeling confident on what success from branding / communications looks like.
If I don't believe I can do a great job for you, I'll honestly let you know and refer you to someone that might be a better fit.
